One of the most effective ways to get videos to appear at the top is with YouTube keyword research. In simple terms, you need to find out what YouTube topics and keywords are being searched by many people.
Then, how? In this article you will learn how to do effective YouTube keyword research. Let's see the explanation!
What is YouTube Keyword Research?
YouTube Keyword Research is a way of finding the keywords (words or phrases) that people often use to search for YouTube videos. In simple terms, YouTube keyword research is the same as keyword research for blogs and websites.
Your video has a chance to appear in the top YouTube rankings if you know the right keywords. By adding this YouTube viewer, you have the opportunity to gain more viewers.
Apart from that, doing keyword research can also be a means for you to find interesting content topic ideas. For example, the keyword "diet tips" turns out to have a derived keyword "diet tips for beginners". Read also How To Upload YouTube Shorts from PC and Laptops
So, instead of just making general diet tips, you can also create more specific diet tips content for beginners.
Why is YouTube Keyword Research Important?
Here are some reasons why you should do YouTube keyword research.
1. Getting More Viewers
Almost the same as Google search, YouTube also has a ranking system in its search results.
The YouTube algorithm usually determines the video indicators to get the top ranking on YouTube. One important indicator is using the right keywords. You can insert these YouTube keywords in titles, descriptions, tags, and more. Read also YouTube Tests New Product Tags for Shorts
If you manage to get top rankings in search results, the chances of your video being watched will be greater. That means, you can get more viewers.
2. Find out which videos are most sought after by the target audience
The main goal of doing YouTube keyword research is to find out what topic ideas and keywords your target audience is searching for.
You can actually make videos freely according to your wishes. However, your videos may not get as many views.
For example, say you have a beauty YouTube channel with a target audience of women. With YouTube keyword research, you can get content ideas that are in high demand. For example, examples of keywords natural makeup tutorials, makeup tutorials for invitations, and so on.
Not only that, YouTube keyword research can also make it easier for you to determine the priority of videos that need to be made and uploaded first. So your YouTube channel performance is more optimal.
3. Make it Easy for Your Target Audience to Find Your Videos
According to the survey, around 500 hours of content are uploaded to YouTube every minute. For example, suppose the average duration per video is 10 minutes, meaning that there are around 3000 content that might compete with your video every minute.
By targeting certain YouTube keywords, the level of video competition can also be smaller. So, your videos can be more easily reached by the target audience in the search field. The chances of a video being clicked are even greater, especially if you also offer the best quality content.
How to find keywords for your YouTube channel
Here are some ways to find the most effective YouTube keywords
1. Using YouTube Autocomplete
The simplest way to find YouTube keywords is to use YouTube Autocomplete or Suggestions.
You have often done this method when searching for videos on YouTube. When you type a few words into the search field, YouTube will provide suggestions for keywords that are popular or searched for the most.
For example, as shown above, you want to create tutorial content. When you search for “makeup tutorials” in the search field, you will see several keyword suggestions such as “natural makeup tutorials”, “makeup tutorials for beginners”, and so on.
From the suggestions given, you will not only get potential keywords, but also interesting YouTube content ideas.
2. View Competitor's Best Videos
So, if you're confused about finding keyword ideas and topics, it's better to go directly to videos from competitors. How to find YouTube keywords is quite powerful and fairly easy. Because you only need ATM (observe, imitate, modify) the best videos from competitors.
Then how?
First, open your competitor's YouTube channel or a channel in the same niche. For example, the following Learning to Do Business video channel. Then, click the Video tab on the competitor's main page.
Then, click the SORT BY > Most Popular menu.
After that, you will see videos that have high views. You can imitate the topic and create even better content. So, to find out the keywords, you can try to look at the title and description.
You will find YouTube keywords in repeated sentences in the title and description. In the example image above
3. View Competitor Video Tags
Actually, by looking at the titles and descriptions of competitors, you can already get potential YouTube keywords. However, if you want more in-depth research, you can try looking at the meta tags of the video.
To do this, just right-click on the description area, then click View page source.
Then, press CTRL + F, then type keywords. You will see the YouTube keywords used.
You can also use these keywords to create and optimize your content. For example, by inserting titles, descriptions, tags, and scripts to be recorded.
4. Utilize the YouTube Keyword Application
Apart from the two YouTube keyword research methods, you can also take advantage of the available SEO tools. There are many YouTube SEO tools that you can use. Here we will review some of the tools that you can use.
KeywordTool.io
The YouTube SEO tools that you can use are KeywordTool.io.
KeywordTool.io is a keyword research tool on various platforms, from Google, Bing, Amazon, Instagram, and YouTube. With this tool, you can get YouTube keyword ideas along with volume information, trends over the past year, CPC, to keyword competition.
You can use this tool for free and paid. However, if you are using the free version, you cannot see volume, trend, CPC, and competition information yet.
How to use it, just type the keyword you want to check in the search field. You will see the most popular keyword results.
If you want to see more detailed keyword information, you can upgrade to the premium version.
WordTracker
Another YouTube keyword research tool that you can try is WordTracker. This tool is actually almost the same as KeywordTool.io, the difference is that this tool can be used for free with a limit of 10 research times in one use.
This tool can present some keyword information, such as volume, trend, to competitors.
How to use, just select the YouTube tab, then type in the keywords you want to check, then select the target audience country. Then click Search.
You'll see YouTube keyword ideas that have high volume for your content ideas.
VidIQ
If you want a tool that is easier to use, without the need to move between tools, you can use VidIQ.
These tools are available in the form of extensions that you can install on your browser. Once installed in the browser, you can use VidIQ to see keyword ideas, trends, videos that are currently popular, competitors and more when opening YouTube.
Now, for how to use it, all you have to do is type the keyword you want to check in the YouTube search field. Later, on the right side of the screen, you will see the results of the YouTube keyword research you are looking for.
From the results of this analysis, you can see information on the highest number of views, the average views you get, to which channel the video gets the best performance on that keyword. Very complete, right?
Interestingly, you can use this YouTube analytics tool for free with quite complete features. Well, if you want more interesting features, such as notifications when there are the latest trending topics.
Google Trends
You can also do YouTube keyword research using Google Trends. Maybe you are already familiar with this one tool.
This tool is also often used to research website or blog keywords and find out search trends on Google.
How to use it is also quite easy, just enter keywords in the search field. For example with the keyword "diet tips".
As a result, you can see a graph or search volume for these keywords according to a certain time, for example 1 year, 9 months, 6 months, or the last 3 months.
In Google Trends, you can also enter other keywords to compare and see which ones have more potential.
You can also get related keyword information that is also currently popular. You can see it in the Related queries menu.
Interestingly, you can use this Google Trends tool as much as you like for free!
Start YouTube Keyword Research for Your Channel!
That's how to find YouTube keywords that you can try to apply. You can use the most practical and simple method with YouTube Autocomplete. Or, research a competitor's video.
Doing keyword research for YouTube is just as important as doing keyword research for creating blog or website pages. By doing YouTube keyword research, you can create content that your target audience is really looking for. So, the chance to get many viewers is bigger.