Microsoft and Nokia have signed agreement with VimpelCom, the 6th global carrier in the world. The name of the carrier may not be familiar, but the brand of VimpelCom include, “Beeline” (in Russia and CIS), “Kyivstar” (in Ukraine), “Wind” (in Italy and Canada), “Djezzy” (in Algeria), “Mobilink” (in Pakistan), “Banglalink” (in Bangladesh), and others and has 205 million customers across 20 countries.The terms of the agreement, VimpelCom's customers will be able to leverage their mobile account to find, try and buy digital content. The cost of the applications, games and music will be deducted for the pre-pay customers or prepaid phone account contracts and added to the postpay customers bills. VimpelCom has also a special section in the store of Windows Phone, as well as with manufacturers that support the Windows Phone OS.
Mikhail Gerchuk, VimpelCom’s group chief commercial and strategy officer, said:
"The partnership will enable us to significantly improve the smartphone experience for our customers:"
The ability to purchase content without having to use a credit card, using, on the contrary their phone bill, is a circumstance very important, especially in emerging markets.
Of course, to benefit from the new possibilities will be the owners of the Lumia smartphones , which includes various models designed for emerging markets and, more generally, for the mid to low, like the Nokia Lumia 620. One possibility, that the purchase using the phone bill, which also benefits younger users who do not have a credit card and prefer to use the telephone bill for online purchases.
In more general terms, the entire ecosystem of Windows Phone could benefit from such agreements. According to estimates made by Microsoft, billing via phone bill is more than twice that made by credit card.