Elisa and DNA, the two major mobile operators in Finland, have released the usual monthly sales stats of smartphones belonging to the both consumer and business segment.Windows Phone from Nokia are very well positioned, especially in business rankings: four of the top ten coincide with the current Lumia smartphone line-up .Important factor in determining success in the business segment of Lumia was the partnership between Elisa and Microsoft relating to Office 365, the cloud-based service dedicated to personal productivity.
Interestingly,the provision of services dedicated to personal productivity is a very important element to expand the installed base of Lumia devices among business users. In this regard Anssi Okkonen from Elisa notes that the spread of their cloud service Office 365, which currently boasts 20,000 users and 2000 business customers, has received a significant increase due to smartphone sales associated with Nokia Lumia devices.
The Finnish market has the peculiarity that is not always easy to find in other markets as regards the degree of affection user have with the Nokia products. At the same time, Finish market, highlights the important role played by the telephone operators in the distribution of Lumia smartphones. This role could become even more important, if the rumor about the alleged exclusive agreement with European operators in the marketing of WP8 Lumia devices after they will be announced.